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How can you implement the campaign?

We recommend that you undertake the following measures in order to draw your guests’ attention to the possibility of making a direct booking at your hotel:

1. Integrate the campaign logo into your website

2. Integrate the campaign logo into your communications with your guests

3. Order advertising material from Hotrec and use it in the hotel

4. Provide hotelleriesuisse flyers in the hotel

5. Visit an expert forum

6. Use the direct sales checklist

7. Seek advice from experts within our network list

Each hotelier is basically free to implement the strategy as they see fit and can decide for themselves about whether or not they wish to participate in direct bookings, and about which advantages of direct bookings they would particularly like to focus on.