Direct booking campaign
Guests need to be made aware of the advantages of booking directly with the hotel. This is the main goal of the «direct booking» campaign.
hotelleriesuisse supports the pan-European campaign which was launched in December 2015 by HOTREC, the umbrella association of hotels, restaurants and cafés.
The campaign logo is identical for the whole of Europe. This promotes valuable recognition amongst the guests. In this way, the logo supports you in your client communication, because the recognition factor will increase the likelihood of direct, commission-free bookings.
How can I receive more direct bookings?